Sigh… usually the problem with hip-hop is objectifying women’s bodies by over exposing them. But in New Champ‘s music video for “Yahage” we see a much more subversive type of misogyny. Telling a woman to dress less provocatively means that the speaker is making two assumptions.
A. All men are mindless beasts who, upon seeing a beautiful woman, are rendered completely incapable of controlling themselves
B. Any act a man commits as a result is the woman’s fault.
Both of these assumptions are damaging to gender relations and perpetuate stereotypes and sexism in any culture. It’s weirdly ironic that the bulk of the video is nothing but staring at these women’s bodies. Bodies that they should be ashamed of having and cover up at all times. And the fact that he also manages to glorify jealousy in relationships is equally concerning. To me, it all boils down to the idea of YP, MP (your problem, my problem). If you don’t like the way I dress, that’s YP. If you don’t like the way other guys look at me, that is also YP. If I am dumb enough to date a man who feels this way, that is most certainly MP, and should be eradicated as soon as humanly possible (kick that clown to the curb).
And besides all of the horrible messaging, it’s not even a good song! Ugh, whatever. This is not the only sexist thing to happen in K-pop and it’s definitely not even the worst. At least the twist in the end is that he’s a pathetic loser who probably couldn’t get a self-respecting woman to look at him twice. So there’s that.
Watch the video (available with subtitles) and tell us what YOU think!