Even IU fell victim to the PSY global tornado. She couldn’t hold on to her position and he’s become the new spokes model for Nongshim’s Shin Ramen Black Cup Ramen.
Psy had been offered to be the spokes model to the Nongshim’s shrimp crackers. But Psy, being Psy made a counter offer to be Shin Ramen’s model by releasing a self-made video where he tells of his love for Shin Ramen and he eats a cup better than any other celebrity. He gives a demonstration on how to best enjoy a cup of ramen, slurp and all.
So, he won, replaced IU and will represent the brand in America through separate advertisements.
You can watch the video here: